August 6, 2026 marked one of russia’s largest attacks on Ukrainian businesses – Puma and Intertop among some global names; plus locals like Rozetka, Epicentr, Nova Poshta. This one day made international headlines, juxtaposed against the Ukrainian operation to destroy a massive russian retailer Wildberries – bringing the war back to the aggressor and their tax-paying retailers often selling military supplies for their occupier army. I’ve seen a lot of debate about these tactics, which already makes my blood boil – you cannot, under any circumstance, compare the actions of the aggressive and defending sides, in any case, ever, period. Plus – a lot of russian atrocities miss those front page news – in this current discourse, around attacking Ukrainian businesses, entrepreneurs, retailers, warehouses, post offices, etc. In this post, I’m wearing a buttondown by JUL – a Ukrainian brand whose production facility was destroyed by a massive missile and drone attack on March 14th of this year. Ukrainian brands and businesses have been forced to pick themselves up, rebuild and continue to find ways to function for YEARS now. So here’s a list I wish I didn’t have to make but find necessary: UA brands impacted by russia’s aggressive war, rebuilt or rebuilding, and deserving your support and investment.
JUL
On March 14, 2026, a massive russian missile and drone attack on Brovary destroyed the longtime production facility of Ukrainian womenswear brand JUL, where its team had developed and manufactured collections for years. According to The New Voice of Ukraine, the building, equipment and part of the warehouse burned – and the brand immediately began working to restore operations and fulfill existing orders. Today, JUL is still producing the feminine, wearable pieces it’s known for – dresses, tailoring, denim, knitwear and the kind of fun seasonal prints that made me a customer in the first place – all created in Ukraine.
Rikky Hype
On May 24, 2026, a russian missile directly hit the Kyiv warehouse of Rikky Hype, destroying two floors and roughly 1,000 square meters of product representing nine years of work; thankfully, none of the brand’s employees were injured. Interfax-Ukraine reported that stores remained open while the team began recovering from the loss. Rikky Hype makes accessible, unapologetically edgy Ukrainian fashion – activewear, denim, hoodies, dresses, swimwear and everyday separates for both women and men – and continues releasing new collections today.
TG Botanical
On March 14, 2026, the same russian attack on Brovary that destroyed JUL also hit the production facilities used by TG Botanical, TAGO and VIKTORANISIMOV. Interfax-Ukraine reported that founder and creative director Tetyana Chumak immediately began searching for temporary workshop space, while noting that she had already experienced a similar, even larger loss at another company four years earlier. TG Botanical is one of Ukraine’s most distinctive contemporary labels, creating tactile, sculptural clothing rooted in natural fabrics, plant-based techniques and Chumak’s agricultural background – and continuing to bring Ukrainian design to an international audience.
CULTNAKED
When russia launched its full-scale invasion in February 2022, CULTNAKED founder Mary Furtas fled Ukraine with her newborn and initially believed the business might be over; instead, her Lviv production team asked to return to work within weeks. As Vogue documented, another blow came as CULTNAKED prepared its first major Revolve launch, when the Ukrainian factory making the collection’s care labels was destroyed in the war – delaying a drop that ultimately launched in 2023 and sold out overnight. The brand is now internationally known for sexy, Y2K-vibe partywear – especially its signature skorts, barely-there tops, dresses and faux-leather pieces – while continuing to work with Ukrainian production.
HVOYA
On June 10, 2025, a massive russian missile and drone attack on Kyiv destroyed the main workshop of Ukrainian footwear brand HVÓYA. The space burned along with expensive shoemaking equipment, materials and the personal tools craftspeople used to assemble the brand’s shoes – a loss documented by Marie Claire Ukraine just days after HVÓYA had unveiled a creative project dedicated to Kyiv itself. HVÓYA continues making some of the coolest footwear coming out of Ukraine right now – sculptural boots, loafers, ballet flats, heels and bags, including custom-made pieces produced by its Kyiv team.
SHPALTA
During russia’s attack on Kyiv on June 17, 2025, the sewing workshop used by Ukrainian accessories brand SHPALTA burned along with its new Babusyne Lito collection and major customer orders. According to Ukrainian outlet Varosh, only two sewing machines were saved from the destroyed building, forcing the brand to postpone the collection’s launch while figuring out how to keep going. SHPALTA is best known for Ukrainian-made statement scarves and shawls – collections inspired by Ukrainian cities, artists, nature and culture – designed to carry a story as much as complete an outfit.
THE LACE
On June 17, 2025, a russian attack on Kyiv seriously damaged the office and warehouse of The Lace, smashing windows and doors and damaging spaces including its sewing production area. As Suspilne Culture reported, the team had been preparing for a collection shoot and processing customer orders that very day; nobody was injured, and the brand began restoring the space while warning customers that shipments would temporarily be delayed. Founded in Kyiv in 2016, The Lace makes extremely wearable contemporary womenswear – dresses, linen, tailoring, knits, tops and elevated basics – with its collections produced in Ukraine and worldwide delivery available. One of my absolute favorite brands to shop.
LiSOLODKA
LiSOLODKA was founded in Mariupol in 2019, but after the full-scale russian invasion began on February 24, 2022, founder Yelyzaveta Didenchuk was forced to flee with her family; her production in Mariupol burned, leaving her with essentially 120 packaging boxes and a household iron from the business she had built. Her story of displacement and rebuilding traces how she began again in western Ukraine by the summer of 2022, eventually restructuring production and returning to worldwide sales. That history now lives inside the clothes: LiSOLODKA makes feminine womenswear with a deliberate maritime identity, using collections inspired by Mariupol and the Sea of Azov to keep telling the world where the brand came from.
IWOMAN
On May 1, 2025, a russian Shahed drone attack on Odesa completely destroyed the knitwear production facility used by IWOMAN – including the building, equipment, materials and garments. Bazilik Media documented the aftermath, including founder Iryna Yakymchuk’s plan to use purchases of inventory that had survived elsewhere to help finance rebuilding the production operation. IWOMAN is an Odesa-born womenswear brand selling dresses, suits, outerwear, shirts and especially knitwear – the very category whose production russia destroyed – and the brand continues selling internationally today.
WILLO
On June 10, 2025, a massive russian missile and drone attack on Kyiv completely destroyed the production facility of Ukrainian footwear and accessories brand WILLO. According to ELLE Ukraine, the production space burned entirely, forcing the brand to rely on the limited finished inventory that had fortunately been stored elsewhere. WILLO makes modern statement footwear and accessories – from sculptural heels and boots to bags and bold, unexpected silhouettes – and continues creating in Ukraine despite losing the physical space where its pieces were made.
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