Quick search on my own blog – 26 out of 39 posts dating back to 2016 mention “comfort”, so clearly I’ve been pushing back on “fashion isn’t supposed to be comfortable” for slightly under a decade. I want to make this post conversational, thinking and typing this out loud because the more I brainstormed this idea of comfort in fashion, the more I realized that it’s one of the most important building blocks to a sustainable wardrobe. The fashion trap of “nothing to wear” almost always comes from a closet full of clothes you don’t feel like wearing, resorting to a few proven items. And why are those few items proven and your typical go-to’s? If I were to guess, I’d say – you feel confident, you move freely and easily, you feel like yourself and feel comfortable. And why don’t you usually wear all those other clothes hanging in your closet? Again, just guessing here, but – because the purchase was made under some other influence of bloggers, ads, magazines, trends, Pinterest boards… And maybe it was a fun purchase on paper and felt exciting to unbox, but ultimately just hangs there because – it doesn’t make you feel comfortable.

The more I thought about this, the more I realized – even fast fashion consumers can create a sustainable (not ethical, but sustainable and long-lasting) closet if they chose personal comfort.