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Despising “a lot of you have been asking me” opener, the sad day has come for me to actually use it. The most popular question I get on socials is “what ethical brands are you into right now?” and I share brand lists I compile every couple of months to check out and potentially shop.
Getting ahead of this question, here’s my proactive list of 3 brands I’m considering shopping before this year ends.
And as the other half of this post, here are 4 brands I would never buy from and encourage you to stop supporting due to questionable ethics, quality, principles, production and even styles.
An ethical brand I’ve had my eye on for months now. Pieces speak to my own personal style – classic, modern, minimalistic, but with an occasional edgy detail. My favorite part of the inventory is that it will seamlessly blend into your closet and complement a whole variety of looks and styles. But my ultimate favorite part is, of course – sustainability, ethics, transparency and accountability.
I already mentioned this brand on the blog, as it is quickly becoming my favorite denim destination. I am looking for very structured cropped mom jeans that would be perfect for colder temperatures (no distressed elements on my shopping list, unfortunately). Im also here for the fully transparent production process – from fibers to dyes to construction.
Another brand that purchases from would be an investment, so I am focusing on just one item – a beautiful midi white dress. If you’ve seen my fashion audit from 2020, you’ll know that every item on the list was on the more expensive end, but the overall quantity of items is very minimal. The white dress will be easy to pair with any of my blazers in the fall, work with both sneakers or heels and be appropriate for different occasions. Versatility is key!
Any of the Boohoo Group brands really – Pretty Little Thing, Nasty Gal, boohoo itself – extremely poor quality, disposable, unethically manufactured, cheap clothing – THANK YOU NEXT. And if you’re ever bored, check out their “sustainability” website section, its hilarious – “we want to take responsibility for the way we run our business and improve our impacts on people and the environment” – OK! And I want to win a million dollars. This statement literally means absolutely nothing except pretty words, much like the rest of the copy on this page. Moving on. Oh wait, let’s also not forget the time Pretty Little Thing sold items for $0.05 on Black Friday in 2020. Now, moving on.
Shein – same reasons – very low quality, unethically produced, extremely cheap. Next.
Romwe – same reasons – very low quality, unethically produced, extremely cheap. Next.
Primark – same reasons – very low quality, unethically produced, extremely cheap.
Let’s start a conversation. Tell me a little about yourself and what you thought about the post!
I approach this blog as a diary – taking you on my honest sustainable fashion & lifestyle journey, with sustainability aspects I slowly adopt, struggle with and feel passionate about. I’m building INNABOSE.COM to be an informative, visual & creative resource inspiring even the smallest changes in the world.
GENERAL BLOGGING TOPICS YOU’LL FIND HERE INCLUDE
#sustainablefashion
I’m also a Ukrainian New Yorker – having strong pride and patriotism for both: my homeland 
and my current home 
. For years, I’ve been on a side mission to capture my stunning NYC and elevate the depth and beauty of my Ukrainian culture, fashion and language (some of my posts are in Ukrainian!)
February 24, 2022 – my digital space shifted to include information about russia’s war on Ukraine, the devastation and destruction my home country is dealing with and the bravery, strength and inspiring spirit they are facing it with. A large portion of my posts today highlight Ukrainian brands, fashion, culture & the strong, incredible Ukrainians making gorgeous clothes you can buy & support local businesses, economy & people fighting for freedom every day. We are also a community who donates to Ukrainian organizations found in any of my recent posts!
#standwithukraine
Inna Bose
COPYRIGHT © 2024 INNA BOSE. ANY USE OF IMAGES MUST BE PROPERLY LINKED BACK TO INNABOSE.COM
2 Responses
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to design my own blog and would like to know where u got this from.
thanks a lot
I designed it 🙂