What it takes to keep a Ukrainian fashion brand alive
10 Ukrainian fashion brands rebuilding after russian attacks destroyed factories, warehouses, inventory and collections – and learn how you can support them.
August 8, 2026
10 Ukrainian fashion brands rebuilding after russian attacks destroyed factories, warehouses, inventory and collections – and learn how you can support them.
This summer I’m leaning into intention: choosing swimwear that doesn’t cost the earth, carving out self‑care rituals to soothe and layering in my Ukrainian heritage in a way that meets my editorial‑style sensibility.
A cozy winter reflection on style, sustainability, Ukrainian fashion, and finding new rhythm in Jersey City.
The more I thought about this, the more I realized – even fast fashion consumers can create a sustainable (not ethical, but sustainable and long-lasting) closet if they chose personal comfort.
4 brands that create and produce high quality pieces made in Ukraine, with fairly affordable price tags and durability you can’t deny: Jul, Balcony, The Lace and Udler.
A staple piece of my uncompromisingly comfortable wardrobe of today is – T-shirts. Minimal? Classic? Edgy? You can find one for each vibe or all 3 in one.
3 Instagram posts in 1 day!? There’s a short list of occasions that can make me break a social media detox these days – Vyshyvanka day on May 15th is one of the few.
This was an investment of my work, my time, my research – end result is an accessory I’ve been wearing for a decade.
Discussing spring layering, environmental benefits of thrifting, and innovative upcycling efforts of brands like Omelia, this post explores sustainable fashion with style and purpose.
This post is inspired by my mom’s amazing talent and hobby – and this gorgeous hand-knit sweater she created. The intricate texture of this piece, the weaving of delicate sequins just to add a tiny bit of sparkle, the oversized sleeves – chef’s kiss.
Honest talk and helpful actionable tips on how to overcome burnout at a time when the world is on fire, plus some thrifted luxury vintage fashion.
Sunrise at the Duomo di Milano in JJSQUEE – a Ukrainian fashion brand, creating unique pieces from upcycled materials + my thoughts on embracing Ukrainian fashion brands in 2023.
Vibrant streets of Milan, rich culture and exquisite fashion, a stunning Army Utility Jumpsuit by MOOS STUDIO exclusively made in their atelier + top tips on budgeting for sustainable fashion through saving, thrifting, borrowing, and embracing upcycling and repairing.
“99% perfect and 1% sparkle” is the brand’s motto, as well as not forcing a customer to choose between trendy and classic styles. I still think the overall vibe of the brand leans towards classic and probably also cozy – most clothes look comfortable.
Making a thoughtful investment through purchasing fashion took on a whole new meaning by supporting #MadeInUkraine – most of these labels operate through air raid sirens from russian missiles on a daily basis.
The swimsuit in this shoot is by Overthesea – same brand I just highlighted for an Ethical Brand Alert. The hat is by a Ukrainian designer Ruslan Baginskiy – a world renowned artist and couture genius when it comes to headwear.
Overthesea is the perfect Ukrainian sustainable brand to recommend – a solid selection of styles and garments, incredible quality with care sewn into creation of every single piece, a great fabric / color palette selection and endless options for styling.
Etnodim Vyshyvanka is highly versatile and very comfortable – style the dress like mine with a belt and modern footwear, create oversized silhouettes without belting at all, or cinch the waist with a matching sash.
I compiled a 2-part series – a catalog of incredible Ukrainian brands that produce beautiful one-of-a-kind creations. Today I urge you to discover some new creators, add some new labels to your list of favorites and do something you would normally never hear me say on this blog – shop your heart out.
I compiled a 2-part series – a catalog of incredible Ukrainian brands that produce beautiful one-of-a-kind creations. Today I urge you to discover some new creators, add some new labels to your list of favorites and do something you would normally never hear me say on this blog – shop your heart out.